Research indicates that a visually appealing presentation can help increase audience attention. That, along with presenting content clearly and concisely, is the goal of any presentation. The biggest challenge in designing this presentation of a doctoral project by a student at the Faculty of Economics and Business at the University of the Basque Country was to create attractive slides that, despite the large amount of text, had a dynamic look. The introduction of visual elements such as graphics and illustrations, the choice of a vivid color, and the variety of slide compositions help to achieve these goals, resulting in a presentation that facilitates understanding of the concepts and maintains the interest of the audience.
